{"id":91257,"date":"2024-03-06T07:17:25","date_gmt":"2024-03-06T15:17:25","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=91257"},"modified":"2025-03-05T09:48:34","modified_gmt":"2025-03-05T17:48:34","slug":"customer-data-platform-cdp-use-cases","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/customer-data-platform-cdp-use-cases\/","title":{"rendered":"Stop Relying on Generic CDP Use Cases\u2014How to Create Your Own"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"91257\" class=\"elementor elementor-91257\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4250aff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4250aff\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f282b5\" data-id=\"4f282b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad67174 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"ad67174\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"article-hero\">\n\t<div class=\"article-hero__wrapper\">\n\t\t\t\t\t<img decoding=\"async\" class=\"article-hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/03\/Stop-Relying-on-Generic-Use-Cases_Blog-100.jpg\" alt=\"Two individuals talking and using white board\">\n\t\t\t\n\t\t<div class=\"content-eyebrow\">\n\t\t\t<div class=\"content-eyebrow__metadata\">September 27, 2023&nbsp;|&nbsp;<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/div>\n\t\t<\/div>\n\n\t\t<h1 >\n\t\t\t<span>Stop Relying on Generic CDP Use Cases\u2014How to Create Your Own <\/span>\t\t<\/h1>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c51f30f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c51f30f\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57236e9\" data-id=\"57236e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c8033b elementor-widget elementor-widget-text-editor\" data-id=\"4c8033b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evaluating\u00a0<a href=\"https:\/\/zetaglobal.com\/resource-center\/customer-data-platform-cdp\/\">customer data platforms<\/a>\u00a0(CDPs) is no simple task.<\/p><p>Getting it right starts with defining the right use cases.<\/p><p>Customer data platform\u00a0<strong>use cases<\/strong>\u00a0are critical for generating the\u00a0<strong>system requirements<\/strong>\u00a0you\u2019ll need as you review each option. They\u2019re also key in developing a successful\u00a0<strong>deployment plan<\/strong>.<\/p><p>But most content about CDP use cases only offers a list of common and\/or hypothetical cases. For example:<\/p><ul><li>Unifying your customer data<\/li><li>Defining audience segments<\/li><li>Creating personalization experiences<\/li><li>Mapping the customer journey<\/li><li>Driving cross sell and upsell<\/li><\/ul><p>The use cases you find elsewhere online might be detailed enough to generate requirements and deployment plans, but they\u00a0<strong>probably don\u2019t reflect your company\u2019s actual needs.<\/strong><\/p><p>And the typical result is choosing the wrong system (and\/or creating an unrealistic deployment plan).<\/p><p>Successful CDP projects are predicated on use cases defined by your business users who will execute them \u2014 here\u2019s how.<\/p><h2>Engage Your CDP Users<\/h2><div><p>Your colleagues will probably only engage in your CDP project if they understand its value. Therefore, the first step is to make sure they have a basic understanding of what a CDP is, how it differs from existing systems, and how the CDP can help them achieve their business goals.<\/p><p><strong>Related content:<\/strong> <a href=\"https:\/\/zetaglobal.com\/resource-center\/customer-data-platform-cdp\/\">2024 Customer Data Platforms\u2014What You Actually Need to Know<\/a><\/p><h2>Workshop Customer Data Platform Use Cases<\/h2><div><p>With a solid overview under their belts, the next step is to help your users create their own list of CDP use cases \u2014 specific to your business, data sources, challenges, etc. One of the best ways to facilitate this process is by hosting a workshop. Ideally, your workshop moderator and company should have a general understanding of CDP technology.<\/p><p>Begin the session with a brief overview of CDP capabilities (again), as well as a rundown of the possible data sources you may wish to integrate into a single customer profile, such as:<\/p><ul><li>Website and app data<\/li><li>Purchase data<\/li><li>CRM data<\/li><li>Customer service data<\/li><li>Point-of-sale (POS) data<\/li><\/ul><p>Next, encourage your colleagues to outline the important problems they would like to solve. For example:<\/p><ul><li>Increase product warranty renewals<\/li><li>Recommend products and content based on individual behavior<\/li><li>Highlighting travel add-ons and amenities based on preferences<\/li><\/ul><p><span style=\"font-size: 1rem; letter-spacing: 0.02em;\">With the problem list in hand, workshop participants should explore potential solutions for each through a <\/span><strong style=\"font-size: 1rem; letter-spacing: 0.02em;\">use case analysis<\/strong><span style=\"font-size: 1rem; letter-spacing: 0.02em;\">.<\/span><\/p><p>This discussion should include defining the goal, problem, a general description of the solution, and an outline of the key steps to achieve it. It\u2019s critical to also list the data sources and processes involved within each step.<\/p><p>The analysis doesn\u2019t need to be highly detailed, but it should offer sufficient information to determine if a CDP can address the problem \u2014 and whether the necessary data, system, and staff resources outside of the CDP are available. This understanding will be the core of subsequent planning.<\/p><\/div><h2>Document Detailed CDP Use Cases<\/h2><p>There are multiple CDP use case templates out there to help you with completing this task, but we prefer to use one from the CDP Institute. It includes the following elements.<\/p><h3>1. Use case goals<\/h3><p>Identify the use case goal, challenge, and solution in general terms. This is a task for business users.<\/p><h3>2. Sequence actions<\/h3><p>Define the sequence of actions required to execute the use case. This is primarily a task for business users, although they may need some technical support.<\/p><h3>3. Value measures<\/h3><p>Define the value measures, KPIs, application measures, and challenges in terms of customer expectations, business problems, technology, and final technical state. Business users and technical staff should cooperate on this and subsequent steps.<\/p><h3>4. Detail each action<\/h3><p>Define the details for each action, including external systems, data inputs, process details, outputs, and user skills and departments. This creates the basis for detailed requirements, which will be prepared primarily by technical staff.<\/p><h3>5. Identify gaps<\/h3><p>List any gaps that must be filled to execute the use case based on the current state of the company\u2019s systems. In practice, some of those gaps may have already been closed by executing other use cases before this use case is added. Having a complete gap list for each use case helps to define the most effective sequence.<\/p><p>Once you\u2019ve completed this process, you have a detailed understanding of the use case requirements. Business users must nurture the process to ensure the final product matches their actual needs.<\/p><h2>Example CDP Use Case<\/h2><p>Let\u2019s say your users identify a use case for <strong>triggering cross-channel journeys based on ecommerce behavior<\/strong>. After collecting all of the required use case details in your workshop session, you would document those details as follows:<\/p><ul><li><strong>Result (goal):<\/strong> Deliver consistent journeys that react to ecommerce behaviors.<\/li><li><strong>Challenge (starting conditions):<\/strong> Journeys execute without taking ecommerce behavior into account.<\/li><li><strong>Solution:<\/strong> Marketers discontinue irrelevant customer journeys by streaming ecommerce behaviors into the CDP, which either decides to start a new journey or continue the customer\u2019s current journey. The CDP orchestrates actions in multiple engagement systems to deliver optimal journeys.<\/li><\/ul><p>Additional details would include:<\/p><ul><li><strong>Customer value created: <\/strong>More appropriate nmessages<\/li><li><strong>Business value created: <\/strong>Higher customer engagement, satisfaction, and retention<\/li><li><strong>Financial value:<\/strong> 1 million customers x $300\/lifetime value x 10% increase<\/li><li><strong>KPIs: <\/strong>10% reduction in monthly churn rate<\/li><li><strong>Application measures:<\/strong> Adjusted journey assignments based on ecommerce events<\/li><li><strong>Customer expectations:<\/strong> Company will provide a consistent, relevant experience across all channels<\/li><li><strong>Business problems:<\/strong> Lost revenue and poor customer experience due to inappropriate messages<\/li><li><strong>Technical gaps<\/strong>: Journey selection process does not adjust itself in real time based on ecommerce behaviors<\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d50ee5b elementor-widget elementor-widget-image\" data-id=\"d50ee5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"338\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-at-10.24.05-AM.png\" class=\"attachment-large size-large wp-image-91265\" alt=\"\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-at-10.24.05-AM.png 709w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-at-10.24.05-AM-300x158.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-at-10.24.05-AM-150x79.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a9adf elementor-widget elementor-widget-text-editor\" data-id=\"57a9adf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\" style=\"margin: 10pt 0in; line-height: 16.8667px; font-size: 11pt; font-family: Arial, sans-serif; color: #000000; letter-spacing: normal; background: white;\"><span lang=\"EN\" style=\"color: black;\">It\u2019s important that each use case clearly documents sequence actions in explicit detail. The details of our ecommerce behavior use case may look like this:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b3605 elementor-widget elementor-widget-image\" data-id=\"b8b3605\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"403\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-at-10.27.25-AM.png\" class=\"attachment-large size-large wp-image-91270\" alt=\"\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-at-10.27.25-AM.png 659w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-at-10.27.25-AM-300x189.png 300w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-03-06-at-10.27.25-AM-150x94.png 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500cae3 elementor-widget elementor-widget-text-editor\" data-id=\"500cae3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Beyond the Use Cases: Next Steps<\/h2>\n<p>Once you have clearly defined CDP use cases, the next step is to transform them into specific requirements. This is a complex task that requires a deep understanding of both the business and the technology \u2014 so be sure to involve people with experience in CDPs or related systems.<\/p>\n<p>But it\u2019s crucial for business users to stay involved, too, as you create requirements and evaluate CDPs. Keeping your colleagues in the loop will ensure that your selection process continues to reflect their actual needs.<\/p>\n<h2>Get the CDP RFP Right, Too<\/h2><div><p class=\"MsoNormal\" style=\"margin: 10pt 0in; line-height: 16.8667px; font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); letter-spacing: normal; background: white;\"><span lang=\"EN\" style=\"color: black;\">Eventually, you\u2019ll probably issue an RFP for your CDP project \u2014 but don\u2019t do it before you have clear use cases and requirements! This will only set you up for headaches down the road when you evaluate your options against extraneous factors.<\/span><span lang=\"EN\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 10pt 0in; line-height: 16.8667px; font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); letter-spacing: normal; background: white;\"><span lang=\"EN\" style=\"color: black;\">Requirements in hand?<\/span><span lang=\"EN\"><o:p><\/o:p><\/span><\/p><p class=\"MsoNormal\" style=\"margin: 10pt 0in; line-height: 16.8667px; font-size: 11pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); letter-spacing: normal; background: white;\"><b><span lang=\"EN\" style=\"color: black;\">Learn more about running a successful CDP RFP: <\/span><\/b><span lang=\"EN\" style=\"color: black;\"><a href=\"https:\/\/zetaglobal.com\/cdpi-best-cdp-right-rfp\/\"><span style=\"color: rgb(17, 85, 204);\">Getting the Best Customer Data Platform Starts with the Right RFP<\/span><\/a><\/span><span lang=\"EN\"><o:p><\/o:p><\/span><\/p><\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0585309 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0585309\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c15f9ca\" data-id=\"c15f9ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c518780 elementor-widget elementor-widget-large-article-call-out\" data-id=\"c518780\" data-element_type=\"widget\" data-widget_type=\"large-article-call-out.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"large-article-callout bg-gray\">\n\t<div class=\"large-article-callout__container container\">\n\t\t\t\t\t<h2 >Explore Our Insights<\/h2>\n\t\t\t\t<div class=\"large-article-callout__items grid\">\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/building-a-true-business-case-for-your-cdp-why-use-cases-matter\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/Business_Case_CDP-1024x578.jpg\" alt=\"\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Reports<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tBuilding a True Business Case for Your CDP:\u00a0Why Use Cases Matter\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"large-article-callout__item card-grayscale\">\n\t\t\t\t\t<a href=\"https:\/\/zetaglobal.com\/resource-center\/customer-data-platform-cdp\/\" target=\"_self\">\n\t\t\t\t\t\t<div class=\"large-article-callout__image-wrap\">\n\t\t\t\t\t\t\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<img\n\t\t\t\t\t\t\t\tsrc=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2024\/02\/2024-Cusomer-Data-Management-Platform-100-1024x578.jpg\" alt=\"Person holding laptop and looking away\"\n\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__divider\"><\/div>\n\t\t\t\t\t\t<div class=\"large-article-callout__content\">\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-eyebrow\">Articles<\/p>\n\t\t\t\t\t\t\t<p class=\"large-article-callout__content-headline\">\n\t\t\t\t\t\t\t\tThe 2025 Customer Data Platform: What Marketers (Actually) Need to Know about CDPs\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9715876 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9715876\" data-element_type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4830d63\" data-id=\"4830d63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6342d37 elementor-widget elementor-widget-page-end-cta\" data-id=\"6342d37\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><p>Want to see Â鶹ÊÓƵ in action?<\/p><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">The Â鶹ÊÓƵ Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/platform\/\" target=\"_self\">Â鶹ÊÓƵ Marketing Platform<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your CDP use cases must be defined by your business users\u2014not someone\u2019s blog post. Build your own CDP to successfully utilize your customer data platform.<\/p>\n","protected":false},"author":113,"featured_media":91258,"menu_order":0,"template":"","tags":[1126,1127],"insight-category":[26],"class_list":["post-91257","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-cdp-use-cases","tag-customer-data-platform-use-cases","insight-category-articles","industry-retail","topic-data-and-identity-cdp"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stop Relying on Generic CDP Use Cases<\/title>\n<meta name=\"description\" content=\"Your CDP use cases must be defined by your business users\u2014not someone\u2019s blog post. 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